Our Story


At Etiquette, we believe that your freedom of expression is paramount. As a brand proudly nestled within Riya Fashions, Etiquette has carved its own niche in Indian fashion, catering specifically to the needs of the modern Indian woman. We understand that you, as an individual, always come first.

Etiquette is a leading ladies' brand, seamlessly blending the essence of Indian and Western influences to create designs that resonate with the contemporary Indian woman. Our focus is to provide you with clothing that not only aligns with your personal style but also caters to the demands of your vibrant lifestyle.

With a deep understanding of everyday women's needs, our brand consistently delivers fashion solutions through our diverse range of clothing.


Our mission is to empower women with confidence, comfort, and a distinctive sense of style through our exceptional designs, uncompromising quality, and unwavering commitment to trending designs.


In a nation brimming with vibrant cultures and awe-inspiring diversity, we envision a world where every woman of India embraces her true self, radiating confidence and grace through our comfortable and stylish attire.


Clothing that seamlessly blends style, sophistication, and versatility empowering you to express your individuality